Sr. Exec – Brand – JD

Job Title Sr. Executive – Brand
Job IDDepartment Marketing
Reports to Brand Manager
Location Bengaluru

Job Purpose

We are looking for a dynamic individual who would assist in planning, developing andimplementing marketing campaigns to promote  India’s products & services.

Key Duties and Responsibilities

Campaign Management

Organizing advertising and communications campaigns (digital and oine), exhibitionsand promotional events

Analyze, review and monitor progress of campaigns using suitable success metrics andsubmit performance reports

Collaborate with managers in preparing budgets and monitoring expenses Liaise with designers, printers and external partners, organize photo & video shoots,

events and on-ground activation campaigns Conduct market research – qualitative and quantitative, for example using research

questionnaires and focus groups

Social Media Management

ManageIndia’s social media handles to ensure that all communication ispublished on-time

Liaise with agency partners and internal design teams for timely delivery of social mediacontent

Oversee online reputation management across handles Review, analyze and monitor online reputation, social media metrics, etc. and prepare

periodic reports

Stakeholder Management

Maintain relationships with partners and publishers to ensure collaboration inpromotional activities

Work closely with in-house design team or external creative agencies to designmarketing materials such as marketing communications including social media,Presentations, digital & oine communication materials, etc.

Work with cross-functional teams to ensure success of the marketing campaigns.Develop relationships with key stakeholders, both internal and external