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Job Description

About Merkle
 
 
 
 
 
 
 
 
 

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

Profile
 
 
 
 
 
 
 
 
 

Function
Retail Analytics
Sub-Function
Analytics Services

Band
Individual Contributor
Role
IC Senior

Designation / Job Title
Sr. Analyst

Reporting Relationship (Indicative)
 
 
 
 
 
 
 

Will report to
Manager
Direct reports
None
Indirect reports
None

Work Location, Shift Timings & Travel
 
 
 
 
 
 
 

Country
India
 
 
City
Bengaluru
 
 
 
 

Shift timings will be based on Client specific time-zones
National / International travel may be required as per Business Need

Qualification
 
 
 
 
 
 
 
 
 

Mandatory
Bachelors
 
 
Preferred
Bachelors
 
 

Field
Engineering
 
 
Field
Science
 
 

Specialisation
Computer Science/Information Technology
Specialisation
Statistics

Additional qualification/certification
Data Science Course / Certification from Great Lakes, IIIT etc. 

Experience
 
 
 
 
 
 
 
 
 

Total
3-5 years
Specific areas of expertise
 

Relevant
1-3 years
 

People Mgmt.
NA
 

Skills
 
 
 
 
 
 
 
 
 

Mandatory (top 5)
Preferred (top 5)

SQL (Intermediate-Expert)
R/SAS/Python

Visualization Tools – (At least one out of Tableau, LookerStudio, PowerBI, Dataroma)
Cloud Platforms (GCP/ Azure/ AWS)

Media Domain Knowledge
Forecasting algorithms / Time-Series Modelling

Excel 
 

EDA Analysis / business insights recommendations
 

Roles & Responsibilities
 
 
 
 
 
 
 
 

–
Understand the analytical problem by assessing available data sources and data sets
 
 
 
 

–
Solve the business problem – identify factors, test hypotheses, conduct EDA, design solution and outputs
 
 
 

–
Evaluate relevant anaytical techniques, identify, execute and iterate on the same
 
 
 
 

–
Analyze, assess findings, generate insights and present recommendations through reports/dashboards/excel/presentations
 

–
Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc)
 
 

–
Independently handle client communications and proactively share regular updates to all stakeholders
 
 
 

–
Ensure delivery of all outputs maintaining quality and timeline expectations
 
 
 
 
 

–
Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts
 
 

–
Be accountable and diligent in following aligned processes and be a good team player
 
 
 
 

–
Responsible for assisting in defining a comprehensive measurement framework
 
 
 
 

–
Developing effective reporting and dashboards with an objective to evaluate marketing performance 
 
 
 

–
Collaborate closely with other teams to formulate industry-best-practice analytic solutions