Position
COUNTRY MANAGER
International Markets
1.
North America (USA)
2.
UK & Europe (UK)
3.
Asia Pacific and South-East Asia (AUSTRALIA)
Experience
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Minimum 3-4 years of experience in FMCG category and experience in export business across multiple geographies, both Ethnic & Mainstream
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Ability to create brand awareness and deeper penetration.
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Should have knowledge of regulatory aspects and requirements across the markets assigned.
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Strong Commercial and analytical mindset
Position at
Respective markets as mentioned above
Reporting to
President-International Business
JOB DESCRIPTION – COUNTRY MANAGER
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Responsible for developing and expanding the assigned territory and achieving the yearly sales growth targets.
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Plan for business development and growth across identified new countries, in line with the strategy for respective markets.
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To approach our existing distributors, key retailers and schedule meetings with regular intervals for strategic planning of business development. Also regular market visits with sales team of distributors for the market survey and understand secondary sales.
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To focus on Retail, Food Service & HoReCa segments, Supermarkets and Hypermarkets, Convenient retail outlets, To target Asian Grocery stores and mainstream supermarket and create consumer & brand awareness effectively.
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Study of process of listing Wagh Bakri products in untapped supermarkets and get their proposals for listing, display & shelf space expenses, in-shop branding activities etc.
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To prepare a yearly sales plan including new product launch, promotion campaign, consumer schemes etc. suited to prevailing market practices and consumer trends.
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To schedule regular market visits and establish relationship with key Asian Retailers and Mainstream Supermarkets.
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In respective assigned markets, to get precise data on (a) competitor’s products & their pricing structure, (b) promotional & incentive schemes (retailers/distributors) and (c) explore possibilities to increase the sales volumes.
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To represent company in various International Food Exhibitions, planning & organizing participation and to meet existing & prospective distributors, importers/traders and companies seeking mainstream supply.
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Manage customer accounts and grow business relationships across product categories and market locations.
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To study local Government regulatory requirements, quality standards, organizing import licenses and other legal requirements, labeling & statutory and undertake necessary processes to acquire the same. Ensuring compliance with all export regulations.
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To handle Marketing activities in the assigned territory, i.e. ATL & BTL, Social & Digital Media Campaign etc. Also to organize the Wet Sampling activities during the weekends through distributor’s team or media agency from time to time in various markets assigned and make yearly planning.
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Implementing long-term business plans for assigned markets.